Discover Our Roots

Who Is WLR Insurance Solutions?

The story of WLR Insurance Solutions began in 2017 when Blakeley Barker joined the WLR family as a commercial insurance agent. Blakeley forged strong inter-company connections and improved the quality of service at WLR by prioritizing critical services such as claims management, forecasting and risk mitigation. As a result, the company’s revenue grew – and President and CEO Randall Simpson noticed.

As the brains behind multiple successful businesses such as WLR Automotive Group and WLR Property Management, Randall knows the ins and outs of business operations – and what it takes for a company to succeed. A vital part of the success of every business is its protection against risk. With Blakeley’s knowledge and expertise, Randall grew to understand the essential role commercial insurance agents play in the future of any enterprise and the importance of the agent/client partnership.

"Enjoying success requires the ability to adapt. Only by being open to change will you have a true opportunity to get the most from your talent."

— Nolan Ryan

When the pandemic hit, it became clear that commercial insurance needed a more proactive, personalized approach – and the WLR team could be a part of the solution. The team got to work, pooling their expertise, and forging ahead as pioneers in the commercial insurance industry with a revolutionary approach of quality over quantity. WLR Insurance Solutions was born to meet rising consumer demand for a more personalized approach to commercial insurance, thus helping to shift the future landscape of how agencies participate in the growth and longevity of each client.

We’re not your average, run-of-the-mill insurance company.

Through personalized commercial insurance protection, we offer an unprecedented concierge-level service to business partners in and around Maryland. Professionally and personally, our dedication and relationships within the communities we serve run deep, which is why we care about giving back to our nonprofit partners. If you value honesty, integrity, community and passion as much as we do, WLR Insurance Solutions is the perfect fit for your commercial insurance needs. We will work tirelessly to ensure the protection and longevity of your business.

The Purpose We Pursue

Our mission: To provide unprecedented commercial insurance service and protection to well-suited clients within the communities we live, work and serve.

The Future We Envision

Our vision: To revolutionize the world of commercial insurance by pairing state-of-the-art technology with personalized care and protection.

The Beliefs We Hold Near & Dear

Relationships and trust are built on honesty. We are committed to telling you like it is upfront – it’s how we ensure you’re getting the best service for your specific needs.

If we say something, we mean it. And we’re sticking to it. We’re transparent, and we take accountability. 

Our relationships within the communities we serve run deep. We know and value each client and believe in giving back to the communities we serve.

We love what we do, and we love doing it for you. We’ll stop at nothing to ensure your business has the best coverage to meet your specific needs.

Do Our Values Align with Yours?

Find out if WLR Insurance Solutions is the perfect fit for your business.